Selected work · Prior operating record

A record of decisions made real.

I have spent more than two decades turning product ambition into commercial and operating decisions—across luxury hospitality, aviation, retail and global B2B commerce.

Here is what I contributed, and what the work achieved.

Selected prior organisations

Experience across industries and markets.

Heathrow

European Tours

BLU Digital

Selected organisations from prior operating work—not clients of my present independent practice.

Four chapters

The work behind the names.

Four examples of earlier consulting work: the challenge, my contribution and the reported outcome.

Heathrow
Aviation · UK

Make the opportunity investable.

A connected passenger journey became a board-backed case.

I shaped Heathrow’s “Door to Flight” vision across planning, transport, retail and premium services, then built the NPV case that secured investment.

£50m+digital revenue opportunity identified

Sonepar
B2B commerce · Europe

Help markets work together.

One operating model gave four markets room to move together.

I led the product organisation and built the operating model for SPARK, helping teams deliver across four European markets.

$1bntransaction value within eight months

Japan Airlines
Premium travel · Japan

Move earlier. Keep the standard.

A personalised travel experience delivered value earlier.

The experience had to carry the care of Japan Airlines’ service. Work estimated at six to eight months began delivering value in approximately three-and-a-half to four.

Up to 50%reduction in delivery time

Maybourne Hotel Group
Luxury hospitality · UK

Design the relationship, not another channel.

A complete view of the guest shaped the portfolio vision.

With the CIO and CMO, I set product direction across hotel, dining, wellness, retail, membership and service—with Customer 360 as the organising thread.

3–5 yearproduct vision

Founder and operator

I have alsocarried the risk.

Building ventures of my own has made me more aware of what a decision asks of its founder: money, time, trust and the willingness to keep going.

VaxGuard ↗: A consumer-health idea taken from zero to a live product.
Bhuzen ↗: A global advisory and consulting firm for growth, transformation and technology.

TRVLR creator-led travel landing-page concept. — Concept direction · Not a shipped implementation

A recent advisory note · TRVLR

Practical support for a travel founder.

I worked with Daniella Conway on commercial strategy, itinerary development, landing-page direction and practical decisions around launch.

“His guidance has been invaluable across multiple areas of the business, from refining our commercial strategy and developing our itinerary offering.”
Daniella Conway ↗Founder, TRVLR · LinkedIn recommendation

Visit TRVLR ↗

The present practice

Aabhishek Siloya wearing sunglasses and looking upward.

Bring me the decision you are weighing.

Today, I work privately with founders and owners. If a decision is difficult to resolve inside the business, we can examine it together.